Brand Culture. What does that mean to you? What does it mean to your customers? Is it something that is cultivated or something that is inherit by the owners of the business?
In this post all I want to do is spark some critical thinking exercises around how customers and competitors interact with you brand and what is the feeling that is generated from that experience?
Brand culture is a company culture in which employees “live” to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. … A brand in order to be relevant to consumers and sustainable over time must operate much like a culture.