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What Is Your Brand Culture?

March 22, 2017 by J Chase Leave a Comment

 

Brand Culture. What does that mean to you? What does it mean to your customers? Is it something that is cultivated or something that is inherit by the owners of the business?

In this post all I want to do is spark some critical thinking exercises around how customers and competitors interact with you brand and what is the feeling that is generated from that experience?

Brand culture is a company culture in which employees “live” to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. … A brand in order to be relevant to consumers and sustainable over time must operate much like a culture.

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Filed Under: Digital Marketing, Firearms Marketing, Messaging Tagged With: branding

Marketing & Advertising In The Firearms Industry

September 19, 2016 by J Chase Leave a Comment

How To Start Marketing Your Company Within The Gun industry

marketing-advertising-within-the-firearms-industryIf you are someone who is looking for tips and techniques for marketing or advertising within the gun industry then this is for you. Whether you are an established company or just getting started, you will have access to methods and techniques that I have been using for several years that will help propel your business and show you how to measure the success of your efforts. Through this process we will be looking at how to identify your target market and what you can do to create compelling content to garner interest from them.

Find out the steps to identify the target market and how to create content and reach out to influencers who can help with elevating your brand to that market.

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Filed Under: Firearms Marketing Tagged With: gun marketing

Marketing vs. Storytelling

August 31, 2016 by J Chase Leave a Comment

 What's Your Story?What’s the difference between telling a good story and marketing? Not much. Marketing is often used as a term to be this ambiguous blob or thing where people sink money into in the hopes that it will produce some results on the other end of a sales ledger. In fact there are so many terms created within the marketing consultancy “biz” that most of the time the words become meaningless because there isn’t any real way to measure the success. They are often “feel good” terms used to reinforce the credibility of the conversation and the presented proposals. Now, don’t get me wrong, there are a lot of incredible marketers out there but a lot of them fell into it because they believed they could really rock a twitter account and knew how to schedule some posts in one of many online tools to drip fresh content out.
Marketing is creating the message for when the opportunity presents itself to connect with a potential client or customer. Whether selling a widget or a service a good narrative as to what emotions will be invoked are what the consumer is seeking. We all want to “feel good” about a decision whether it’s a considered purchase or an impulse. We are motivated by different emotions or feelings when we make a purchase. Sometimes it is determined by the price of the item or simply off of the high from making an unplanned purchase on the lunch break at the mall. These emotions come and go through the days and weeks as we are all consumers of products and services on this rotating hamster wheel of life.

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Filed Under: Digital Marketing, Firearms Marketing Tagged With: gun marketing, story telling

The Challenges Of Marketing In The Gun Industry

July 20, 2016 by J Chase Leave a Comment

Introduction – Challenges Can Be Opportunities

Challenges Of Gun MarketingI just wanted to get this started with identifying who this content is marketed at and why I’m doing it to begin with. In the simplest way possible I want to work with more brands within the firearms industry. In order to do that and show value from my skills and experience I decided to create this blog to be a resource for those who don’t have the startup capital to hire someone like me internally or hire a third party vendor to market on their behalf. My goal is to provide as much information and implementation strategy as possible so businesses feel confident to be more aggressive with their online marketing efforts.

Who might this content be targeted towards? Well if you work in any of the following areas, this content is written for you:

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Filed Under: Firearms Marketing Tagged With: guns, marketing, regulation

The 411 on FMB

This blog is ran by Josh Chase of Press Check Marketing. This is a passion project that is an ongoing series with hopefully no end in sight.

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