How To Start Marketing Your Company Within The Gun industry
If you are someone who is looking for tips and techniques for marketing or advertising within the gun industry then this is for you. Whether you are an established company or just getting started, you will have access to methods and techniques that I have been using for several years that will help propel your business and show you how to measure the success of your efforts. Through this process we will be looking at how to identify your target market and what you can do to create compelling content to garner interest from them.
Find out the steps to identify the target market and how to create content and reach out to influencers who can help with elevating your brand to that market.
What Is Marketing?
Marketing can be defined in several ways, but the way I will use this term is within the context of “content marketing” which will be s low going but long term pay off that will work all hours of the day and night for your business. Ultimately what you are looking for is conversions but beyond that you want to establish a rapport with clients so that they will keep coming back. While building your marketing strategy you will identify the following:
- Target Market
- Select Channels
- Email Marketing List
Marketing is the content you create for your brand. This will cost you your time, effort and possibly some assets like photos, videos and graphics but is overall a very low cost tactic.
What Is Advertising?
Advertising is referred to as paid advertisements which will yield a quick response to but the traffic and interest will die off as soon as the budget is liquidated. Paid advertising can be very effective when used to grow awareness and get your brand in front of eyes that are within your desired target market. Paid advertising will refer to but not limited to the following:
- Google Adwords
- Facebook Ads
- Instragram Ads
- Sponsored Content
- Strategic Ad Placements
What Is Your Target Market?
Ultimately you will want to create an actor of the ideal person in your market. Then begin the process of crafting a story around your brand that will attract that target market. The market will contain defined parameters within the following:
- Income Level
- Marital Status
- Ethnicity, Religion, etc.
- Personality Traits
- Buying Behavior
Please feel free to ask questions in the comments below and I will do my best to respond. There will be a lot more to come as we move through this process.